American Go E-Journal

Go in the News: Game Enthusiasts Gather Weekly in Brentwood to Play Ancient Board Game; Baduk Drives Success of Nongshim Noodles in China

Wednesday December 5, 2018

Game Enthusiasts Gather Weekly in Brentwood to Play Ancient Board Game: Every weekend, you’ll find a group of people playing an ancient board game called Go at Fulin’s in Brentwood. Shawn Ray, of the Middle TN Go Club, spoke with us about the game and how the Middle TN Go Club came to be. The Club plays at Fulin’s in Brentwood every Saturday from 12p-4p and Sunday 5p-9p. Read more here.

Baduk Drives Success of Nongshim Noodles in China: Instant noodle giant Nongshim has capitalized on the popularity of go to drive sales of $280 million in China this year. In cooperation with the Korea Baduk Association, Nongshim founded a world championship known as the Nongshim Cup when it entered the country in 1999. Nongshim chairman Shin Chun-ho is a go enthusiast and wanted to link local fever for the game to the brand. When the tournament is held in China (the 20th edition was held there last month), fans gather in front of the venue or at large outdoor televisions to watch the match, which further promotes the brand. Read more here and here.