Book Promotion Ideas for Libraries
39. Create a book trailer and share it on video platforms. Book marketing isn’t all about written content. You can create an exciting book trailer for your latest release and share it on YouTube and other popular platforms book marketing ideas.
68. Host a launch day giveaway on social media. Offer free copies of your book (or some free book-related merchandise) to your social media followers on launch day. This will generate buzz around your accounts, and probably get followers to share the information with their friends.
An example: If you’re writing a recipe book, the ideal moment is during the holidays when people are trying new recipes and cooking at home a lot. Launch your business book during the graduation season when graduates are looking for ways to earn money.
TikTok Video Ideas for Book Promotion
Follow people within your sphere so you can build relationships with them. If you follow a large variety of subject matter and content creators, TikTok will show you more of that. Try not to mix your author business with your personal interests.
You might’ve heard of TikTok – the app where you can make and share short videos with cool filters and soundtracks. Well, did you know that this app has over 1 billion active users worldwide? Crazy, right? And it’s not just for fun and games either! For self-published authors, TikTok can be an awesome platform to promote their books and reach a wider audience with creative and engaging content. How cool is that?
Even if your book hasn’t gone viral, you can mimic the format to drive curiosity. And make sure to use the platform regularly so you can stay on top of current trends. Learn more about utilizing trends here.
Lloyd Devereux Richards, a full-time attorney and father of three, had a dream of becoming a successful writer. It took him 14 long years to write his thriller book, Stone Maidens, and another 11 years to wait for it to take off. But that all changed when his daughter posted a 16-second TikTok video, asking people to buy her father’s book. In just one week, the video went viral and Stone Maidens hit number one on Amazon, turning Lloyd into an overnight sensation. The experience has taught him never to give up on his dreams and always persevere, no matter how long it takes.
Many NYC book publicists charge $5,000 or more per month on retainer for comparable services without offering any sort of guarantee. Authors have spent $15,000 – $20,000+ for those traditional publicity campaigns…with little results.
Book Launch Promotion Ideas
After you’ve narrowed down your platform(s) and are putting out regular book-related content, you can mix things up with fun promotions. One great thing to do is run a contest — for example, a fanart contest for your book, or a small writing contest that you judge. Promotions like this make your audience want to interact with you on social, which will make the algorithms like you too.
All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.
Finally, if you’ve written a series or even just one other book, you can add an excerpt and a link to your new book in the back matter of your existing one(s)! Then consider price-promoting the old book in order to boost it. Because it ends with a note about your new book, you’ll effectively be promoting two books at once.
To make the most of the Amazon links you share, be sure to join Amazon’s affiliate program, which allows you to earn extra money from every sale you direct to Amazon. (This isn’t limited to your books, either — anything that a customer purchases during an affiliate session will earn you a small commission!)
