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7 Best Affordable SEO Tools For Small Businesses In 2025

Friday June 27, 2025

While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in. The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords. With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize.

PageSpeed Insights

seo tools

But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for). These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K.

seo tools

Check SEO Ranking

seo tools

It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places. For any business with a website in need of quality traffic & measurable results. Having a KEYWORD-RICH domain name is an important factor for Search Engine Optimization. This tool helps you ensure that your link partners are linking back to your website.

seo tools

Similarweb for competitive SEO analysis

Its AI-powered content optimizer gives clear and specific guidance to writers on how to optimize their content for SEO. This can be particularly useful for those who are new to SEO or want to streamline their content creation process. In this way, you can keep a step ahead of other companies or services working in your industry and attract more traffic to your own sites. Even if you don’t sign up for Moz Pro, a number of free tools are available.

It only shows data for your own site, so it’s not helpful for competitor research or keyword discovery beyond what you’re already ranking for. It also lacks backlink data and in-depth content optimization features. Historical data is limited to the past 16 months, and the interface can be a bit confusing for users who aren’t familiar with SEO terms.

  • While it offers limited free features, its paid plans provide in-depth insights, including historical data on link-building efforts.
  • Ahrefs definitely has a learning curve and Moz has never clicked with me — I can never understand where to find anything.
  • For instance, I might include 50,000 words tied to various locations in the US.
  • This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.
  • These tools make SEO more manageable and effective, whether you’re just starting or refining your strategy.

Email support is available to customers and requests are typically answered within one business day. WooRank is a user-friendly SEO tool that delivers actionable insights, making it the perfect tool for anyone looking for a simple solution that still produces excellent SEO results. Customer support is provided via email and online chat, and for the most part, you can expect a timely response to your queries. Use proxy tools to know your IP location or to get a free daily proxy list. Mangools is celebrated for its simplicity and rich SEO Anomaly feature set, especially in keyword research with KWFinder.

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