Google knows this, so it now looks at how your site works on phones when deciding where to rank it. If your site doesn’t work well on phones, you could be missing out on a lot of visitors. These tools can help ensure that your website meets web accessibility standards.
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It could be that Google has an inherent preference for content that they deem comprehensive. Or it may be that users are more satisfied with search results that give them a full answer to their query. PPC (or paid search) can be an effective strategy if you do not yet rank organically or want faster results. Rankings change constantly—and Google algorithm updates can shift results.
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And how do you correctly track online store visitors and behavior? With the right combination of Shopify SEO tracking and indexing tools. Introduction to Statistics is our premier online video course that teaches you all of the topics covered in introductory statistics.
And, as you can see from this old Google Analytics screenshot, organic traffic to that page slowly declined. One way to check your site’s mobile optimization is by checking your Core Web Vitals. The first thing I recommend is to double-check that your site is optimized for mobile devices. It’s not always possible (or logical) to have the target keyword immediately at the start. Well, Google reads your page title to help it understand what your page is about.
- Scholar Metrics uses those articles published between 2009 and 2013 and citation from all articles indexed in Google Scholar.
- One of the most common mistakes I see by publishers is that they can list all of the things they did for SEO but very little if anything that they did for their site visitors.
- For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area.
- You can visit the competitor’s site and take note of how they incorporate keywords and phrases.
- Set a schedule for updating your dataset, whether it’s daily, weekly, or monthly, depending on your needs.
This is why I made sure my page BHS Links covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices. I’m competing against giant authority sites like Semrush and Search Engine Journal. For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword.
