All the results have the same rating of 4.6, but the first place has 2,000 reviews, the second location goes with 761, and the third one has been reviewed 411 times. Now comes prominence, the most difficult and extremely important ranking factor to pin down. Because Google is trying to show users the closest places without making them walk too far to the desired destination. The Vicinity update heavily increased the importance of distance. As you can see SEO Anomaly on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher.
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Along with that, creating well-optimized content will give a good boost to your website ranking. Although using keywords in your meta description isn’t a ranking factor anymore, organic CTR is. And when Google searchers see a compelling meta description in the organic search results, they’re more likely to click on your site. This page is a guide to understanding some of our more notable ranking systems.
- Optimizing your website content with location-specific keywords is essential for improving local rankings.
- These typically include content that offers medical, legal, safety, or financial information.
- We’ve also included a few bonus tips on how to use videos to get more website traffic.
- Check out top-ranking content on the SERP to see what you’re up against.
- If you can take action on all the tips in this guide—check your Google visibility in a few days to see if your site is now being indexed.
Step 4: Optimize your website
As a result, the audience we were driving to our blog was not the kind of audience that was interested in what we had to offer and—not surprisingly—no one converted. The trick here is to make sure that you have top-notch, non-promotional content on your own website—content that people can’t get anywhere else. You can get on top of the Google SERP and, in this article, we’re going to go over 5 strategies you can use to help you do it. Once you’ve determined the low value pages on your site, you should see if the content should be deleted or redirected. If there’s another higher-performing page that covers similar subject matter, you can redirect the low-performing content to that page.
Then you have your spokes, or cluster content, which are the additional pages that dive deeper into each of the aspects (child keywords) covered in the pillar page. ⚡️ Find more ways to optimize your website to rank higher and get more traffic fast with our free guide on 25+ Ways to Get More Traffic to Your Website. There isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust.
Use our tool to pull and analyze SERPs from hundreds of locations. Local results favour the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches. For top and absolute top metrics, the advertiser with an Ad Rank of 80 (in the first position within the top ad location) will have 1 impression counting both for top and absolute top. The advertiser with Ad Rank of 50 (in the second position within the top ad location) will have 1 impression on top. This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile.
It can be hard to get across the essence of your video in just a title or description, even tags have a character limit. But a closed-caption file delivers a text-based transcript of your entire video and opens it up to search engines. Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with “video intent” that lots of people are searching for.
