You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic. Adding personal insights, case studies, or examples can highlight your practical understanding of the subject.
How to Fix Duplicate Product URLs
Using header tags for your subheadings allows search engines to build a clear picture of your page, and the sub-topics you’ve written about. At the end of this on page SEO checklist, you’ll find the five most important on-page factors to get your website ranking highly in the search results. For instance, if in your article about “how to become a freelance writer” but you never use the subheading with your keywords, your post is unlikely to rank. So even if you’ve written an informative post, but haven’t used your subheadings properly, few people will find your article on search engine result pages. The article doesn’t begin with a long thesis about the history of SEO, then eventually circling back to on-page SEO. We’re also answering additional adjacent questions and showing you how to optimize your pages for search engines.
Providing a great user experience
On-Page SEO is crucial for helping search engines understand your content and deem it worthy of a high ranking. High-quality content (On Page) can attract high-quality backlinks (Off Page), and vice versa. Thus, focusing on only one aspect can limit your site’s potential to achieve higher rankings SEO Anomaly and visibility. Off Page SEO encompasses actions taken outside of your own website to impact your rankings within SERPs.
Another important image optimization practice is resizing images for your website. This will allow you to compress the file size of your images and improve the loading speed of images on your webpage. You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned. Unlike off-page SEO, which focuses on backlinks and other external signals, on-page SEO refers to optimizing the internal elements of a page’s HTML code, content, and structure. There are various ways to find out which keywords are considered by Google relevant to your target keywords.
- Google understands that “running shoes cheap”, “cheap running shoes” and “cheap shoes for running” means the same.
- This means that your site needs to be easy to navigate — no matter which page a searcher (or search engine crawler) lands on.
- The official line from Google is that bounce rate doesn’t affect rankings.
- The Seobility SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results.
- So, on page seo optimization factors are linked with the elements of your website.
Five of them linked to other authoritative websites while the other 5 had no outbound links. Multiple internal links on the same page are totally fine for SEO, just make it look natural and don’t go into extremes. Internal links are a great way to keep the reader on your site.
This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine.
Finally, many content creators underestimate the power of Google Search Console. This free tool can stand you in good stead if you want to learn which content types and topics get the most backlinks. Don’t ignore the technical SEO, as this is one of the key parts of your site’s success. Check out how the enhancement of HTML structure, loading speed, and other elements led to 500% growth in car buying services in our Google Update traffic recovering case. You can’t control the implementation of your SEO marketing strategy without clearly set expectations.
