This is a great way to boost your Google ranking for your website and for specific posts/pages on your site. Links from other blogs are signals to Google that your site is worth linking to. How can you get your blog (and your blog posts) to not only show up in Google’s search results, but actually rank higher than your competitors?
Track Performance and Adjust Your Strategy
In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10. Alternatively, check your existing ranking using Semrush’s Keyword Gap tool. The Keyword Gap tool compares your rankings with up to four competitors, helping you find valuable keywords.
Obviously, there are times when long-form content doesn’t make sense (like for an ecommerce category page). But if you can publish long content you generally should publish long content. This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices. I’m competing against giant authority sites like Semrush and Search Engine Journal.
Off-site engagement aims to boost the value of your content by the practice of earning links from other authoritative websites. A website owner needs to develop an effective and long-term approach to link building rather than earning links through non-authoritative websites. The aim of ranking websites on search engines is a dream of every marketer. Nothing could be more disappointing than your website not ranking on Google, despite your continued efforts to rank high.
They can also help your images rank in Google Images and get traffic too. Rather than just reaching out and asking the author to add a link or make the link “clickable,” think about how you can help improve the content and make it beneficial for the author. Looks like the snippet demands a definition for “seo strategy,” which we didn’t have on our page. We could include that definition and, hopefully, win the snippet for ourselves.
- Search intent, also known as user intent, refers to the underlying goal or purpose behind a user’s search query.
- Research has shown that long-tail keywords generate more featured snippets than short-tail searches.
- This can increase your website’s visibility and generate organic traffic.
Refresh content with diminishing traffic
A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Number 8 on the checklist SEO Anomaly seems like a small thing, but it makes a world of difference.
How to Add Ranked Choice Voting to a Google Form
You can use SEO audit tools such as Ahrefs, SEMrush, or Moz to check your Shopify SEO score. These tools can scan your Shopify store and provide a detailed report on your SEO health, including issues and areas for improvement. Additionally, Google’s Search Console and PageSpeed Insights are valuable tools for assessing aspects of your site’s SEO performance and speed optimizations. Your content is a chance to let customers and potential customers get to know your brand in a way that doesn’t involve selling. It’s also one of the easiest ways to rank for more keywords and get more backlinks.
Optimizing your Business Profile can help your business to rank higher on Google Maps and on the first page of Google Search results like these. Before we get into the strategies, let’s make sure we’re on the same page about what an optimized Business Profile looks like and why you need one. To help you visualize what you’re striving for and why, let’s take a look at a mockup of an incomplete Google Business Profile versus a complete and optimized one. First, define KPIs that align with your goals, such as organic traffic, conversion rates, and engagement metrics. These updates can significantly impact your website’s rankings, making it essential to stay informed to avoid penalties.
Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank. For example, you can use these tools to discover keywords that are relevant to your target audience and optimize your page accordingly. Related to Your Website’s Main Theme – Choose keywords closely related to your website’s core focus to establish topical authority. Creating comprehensive content around these related keywords signals to search engines that your site is an authoritative resource in your niche. For example, if you search Google for the term “how to check website traffic”, the results show a list of tools and not a set of instructions as you would expect.
